Big Data: Big benefits and imperiled privacy
How data analytics is transforming how we live and work—and impacting personal privacy
PwC, June 2014
At a glance
The explosion of data collection and almost instant analysis has elevated the issue of personal privacy to a matter of public debate. That’s because while Big Data promises profound benefits, the potential threats to personal privacy are simply too great to ignore. To address this, the White House published two high-profile studies of the potential impact of Big Data on personal privacy. We took a detailed look at the security and privacy aspects of both studies to understand the likely policy implications, the potential impacts to cybersecurity and privacy, and the strategic steps organizations should take to adopt Big Data.