Mario Vinasco, Data Scientist, Facebook.
Mario Vinasco has over 18 years of progressive experience in data driven analytics with emphasis in database programming and predictive models creatively applied to eCommerce, advertising, customer acquisition/retention and marketing investment. Mario specializes in developing and applying leading edge business analytics to complex business problems using big data platforms, including Hadoop, columnar and traditional relational models.
Mario holds a Masters in engineering economics from Stanford University and currently works for Facebook as data scientist in the consumer marketing group; in this role he is responsible for improving the effectiveness of Facebook’s own consumer-facing campaigns.
Key projects include ad-effectiveness measurement of Facebook’s brand marketing activities, and product campaigns for key product priorities.
Prior roles included VP of business intelligence in digital textbook startup, people analytics manager at Google and eCommerce Sr manager at Symantec.