Three Ways Siloed Data Devalues Acquisitions
Tamr- White Paper.
Acquisitions are difficult pursuits for most enterprises. There is often a tremendous amount of due diligence that takes place prior to purchasing another company. Executives are concerned with understanding market attractiveness and product line fit, among other variables, to determine if investment is warranted. However, not much attention, media or otherwise, is paid to assessing how effectively two companies can integrate. This is concerning because, in fact, many acquisitions fail to economically return as much as anticipated due to their inability to effectively integrate. Certainly culture and other aspects are major factors here but one of the most prominent is IT integration.
In an environment of ever-increasing access to data, information is a company’s most valuable asset. Insights generated from data captured frequently make the difference between good decisions and poor ones. Enterprises everywhere are implementing systems to capture data around web traffic, customer sentiment on social media, interactions with prospects, and so on. When an organization acquires another company, they also acquire these systems. They not only gained rights to product and distribution channels, but also to the collective knowledge captured by the target. However, failing to capture that knowledge and integrate it into the new enterprise could significantly devalue the purchase and potentially doom the acquisition.
In an environment of ever-increasing access to data, information
is a company’s most valuable asset. Insights generated from data captured frequently make the difference between good decisions and poor ones.
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