A/B Testing is not art, it is science.
A/B Testing is not art, it is science. By Ramkumar Ravichandran, Director, Analytics, Visa Inc. Call it A/B Testing, call it Optimization, call it Growth Hacking, call it Test & Learn, call it whatever...
Tagged: Visa Inc.
Ramkumar Ravichandran, Visa Inc.
Ramkumar Ravichandran, Director, Analytics, Visa Inc. As Director, Analytics for the Digital Developed Markets department at Visa Inc., I am responsible for helping the Leadership & Stakeholders with actionable insights derived from Analytics. The...