AI and Machine Learning for Business

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Author: Steven Finlay

 ·ISBN:                 978-1999730307

·Publisher:          Relativistic

Artificial Intelligence (AI) and Machine Learning are now mainstream business tools. They are being applied across many industries to increase profits, reduce costs, save lives and improve customer experiences. Consequently, organisations which understand these tools and know how to use them are benefiting at the expense of their rivals.

 Artificial Intelligence and Machine Learning for Business cuts through the technical jargon that is often associated with these subjects. It delivers a simple and concise introduction for managers and business people. The focus is very much on practical application, and how to work with technical specialists (data scientists) to maximise the benefits of these technologies.

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About the Author:

Dr Finlay is a data scientist with more than 20 years experience of developing practical “value add” machine learning solutions in large scale data environments. He holds a PhD in predictive modelling and is an honorary research fellow at Lancaster University in the UK.

Steve has previously been employed by one of the UK’s top banks to manage their suite of predictive credit risk models, has developed machine learning approaches for the UK government and worked for a number of consultancy groups. He is currently Head of Analytics for Computershare Loan Services (CLS) in the UK.

Steven has published a number of practically focused books about machine learning, artificial intelligence and financial services. His most recent books include:
Finlay, S. (2017). Artificial Intelligence and Machine Learning for Business.
Finlay, S. (2015). Predictive Analytics in 56 Minutes.
Finlay, S. (2014). Predictive Analytics, Data Mining and Big Data. Myths, Misconceptions and Methods.
Finlay, S. (2012). Credit Scoring, Response Modeling and Insurance Rating. A Practical Guide to Forecasting Consumer Behavior.
Finlay, S. (2010). The Management of Consumer Credit. Theory and Practice.
Finlay, S. (2009). Consumer Credit Fundamentals.
Steve is very relaxed when it comes to discussing his work and always likes to hear from readers. If you have any questions or comments about his books, or would like to chew that fat a little about Machine Learning or AI, then he would love to hear from you at: steve.finlay @

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