On Software Solutions for Freight Forwarders.  Q&A with Rik Walters

Q1. What does freight forwarding do?

A1:  Freight forwarders are logistics companies that manage the transportation of goods on behalf of individuals and businesses. They handle various aspects of the shipping process, including selecting carriers, managing documentation and customs compliance, optimizing supply chain logistics, consolidating shipments, mitigating risks, and providing value-added services. Acting as intermediaries, freight forwarders ensure the smooth movement of goods by leveraging their expertise, industry knowledge, and network of partners. They are vital in coordinating shipments, optimizing efficiency, and providing customized solutions to meet their client’s specific needs. 

Q2. What are the main challenges that the freight forwarding industry is currently facing?

A2:  The freight forwarding industry faces several challenges, including trade uncertainty, capacity constraints, regulatory compliance, technological transformation, sustainability concerns, and talent shortages. Global trade disputes and geopolitical tensions create uncertainty, while capacity constraints lead to challenges in securing space and increased costs. Compliance with changing regulations and documentation requirements is complex, and freight forwarders must adapt to new technologies for efficiency and visibility. Balancing sustainability goals with operational efficiency is crucial, and there is a shortage of skilled professionals in key areas. Collaboration, innovation, and proactive measures are necessary to overcome these challenges. 

Q3. Are these challenges the same for Non-Vessel Operating Common Carriers (NVOCC) as well?

A3: Many of the challenges freight forwarders face are also applicable to Non-Vessel Operating Common Carriers (NVOCCs). NVOCCs are specialized freight forwarders that do not own or operate their own vessels but arrange shipments on behalf of customers. They encounter similar challenges related to trade uncertainty, capacity constraints, regulatory compliance, technological transformation, sustainability, and talent shortages. NVOCCs must navigate the complexities of global trade, secure sufficient capacity for their shipments, comply with regulations, adopt digital solutions for efficient operations, address sustainability concerns, and attract and retain skilled professionals to support their business. While there may be some nuances specific to NVOCC operations, the broader challenges in the freight forwarding industry also apply to them.

Q4. How do you measure if a company has invested in the right software for managing shipments and quotes ?

A4:  Measuring the effectiveness of a company’s investment in shipment management and quoting/booking software can be determined by evaluating key factors such as efficiency, cost savings, scalability, customer experience, and data analytics. The right software should improve operational efficiency, reduce costs, and minimize shipment management errors. It should also provide time and cost savings through streamlined processes and automation. Scalability and flexibility are essential to ensure the software can adapt to the company’s growth and changing needs. Positive feedback from customers and employees and improved customer experience indicate that the software is the right fit. Additionally, the software should offer valuable data insights and analytics to support decision-making and strategic planning.

Q5. You work for GoFreight. What is the mission of the company?

A5:  GoFreight‘s mission is to empower freight forwarders and NVOCCs by providing them with innovative and comprehensive software solutions that reduce their costs, streamline their operations, enhance efficiency, and drive growth. We aim to simplify the complexities of freight forwarding and enable our customers to compete and thrive in the digital era. GoFreight strives to be a trusted partner, offering advanced technology, exceptional customer service, and valuable insights to help our clients succeed in the global supply chain industry. The mission is to revolutionize freight management operations, optimize processes, and deliver exceptional value to our customers, ultimately contributing to their success and the overall advancement of the industry.

Q6. Can you give us an example on how does GoFreight “simplify the complexities of running a freight forwarding business onto a single platform, including shipment booking, forwarding operation, security filing, warehouse, visibility, customer-facing application, tracking, and accounting.”

A6:  Freight forwarders can manage their shipment booking, forwarding operations, security filing, warehouse management, visibility tracking, customer-facing applications, and accounting in GoFreight’s all-in-one centralized and easy-to-use system. Instead of using multiple disparate tools or systems, GoFreight brings these crucial aspects of freight forwarding onto a unified platform, making it easier for businesses to reduce costs, streamline their operations, improve efficiency, and have a comprehensive view of their entire supply chain process. This integrated approach eliminates the need for manual data entry and reduces the risk of errors, enabling freight forwarders to focus on their core business activities and provide superior service to their customers.

Q7. Software solutions for freight forwarders are abundant, how do you position GoFreight on the market?

A7:  GoFreight stands out in the market through key differentiators that set it apart from its competition. Firstly, GoFreight offers a comprehensive, all-in-one solution that covers various aspects of freight forwarding, including shipment booking, operations, security filing, warehouse management, visibility tracking, customer-facing applications, and accounting. This end-to-end approach allows freight forwarders to streamline their operations and eliminates the need for multiple software tools or systems.

Additionally, GoFreight places a strong emphasis on user experience and customer-centricity. The platform is designed as intuitive and user-friendly, ensuring that freight forwarders can easily navigate and utilize its features. GoFreight also provides dedicated customer support and ongoing training to help users maximize the value of the software.

Another key differentiation is GoFreight’s focus on integration and connectivity. The platform offers seamless integrations with various third-party systems, allowing smooth data exchange and collaboration across the supply chain. This connectivity enables freight forwarders to streamline processes, improve efficiency, and enhance communication with customers, carriers, and partners.

Furthermore, GoFreight leverages advanced technologies such as cloud computing, artificial intelligence, and automation to drive innovation and stay ahead of the curve. By harnessing these technologies, GoFreight enables freight forwarders to optimize their operations, make data-driven decisions, and remain competitive in the rapidly evolving logistics industry.

Qx. Anything else you wish to add?

GoFreight would like to offer ODBMS readers a personalized demo of their platform and a tailored and in-depth understanding of how your freight forwarding business can reduce costs, streamline operations, enhance efficiency, and improve performance. This in-depth interaction will allow you to explore critical functionalities and gain confidence in the platform’s usability.

The demo showcases GoFreight’s value proposition, including cost savings (up to $80K in yearly fines), productivity improvements, enhanced customer service, and increased visibility. Additionally, it establishes a relationship with the GoFreight team, fostering trust and confidence in the platform and its capabilities. The personalized demo will allow you to explore critical functionalities, gain confidence in the platform’s 


Rik Walters | VP, Marketing, GoFreight

Rik Walters recently joined GoFreight as the Vice President of Marketing and Sales Development, bringing with him over 20 years of startup and enterprise SaaS experience. Known for his ability to transform early-stage companies into market leaders, Rik has a proven track record of driving record growth, securing strategic partnerships, and positioning companies for successful acquisitions and IPOs. Rik’s proficiency in go-to-market strategies, demand marketing excellence, and operational management positions him to create a substantial impact at GoFreight.

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