Cases on Entrepreneurship and Artificial Intelligence
Edited by Robin Bell, Ph.D., Professor of Entrepreneurship and Scott Andrews, Ph.D., Head of Worcester Business School, Worcester Business School, University of Worcester, UK
Publication Date: 2026 ISBN: 978 1 03534 783 4
Elgar Cases in Entrepreneurship
This timely book presents case studies chosen to showcase the transformative potential of AI in entrepreneurship. It explores key opportunities and challenges introduced by this emerging technology, alongside essential ethical and governance considerations. Providing ready-to-use teaching tools and discussion questions, the cases highlight how AI can be used responsibly to enhance entrepreneurial practices, processes and business models.
Key Features:
• Draws on case studies from four continents, establishing diverse cultural and market insights
• Critically examines the moral dilemmas, regulatory considerations and ethical uses of AI in business
• Demonstrates how AI can be used to effectively manage employees and organisations, including positions, duties and structural frameworks
• Highlights the role of AI in reducing entry barriers, enhancing productivity, accelerating decision-making and fostering innovation
Cases on Entrepreneurship and Artificial Intelligence is an essential read for scholars and students of business, innovation and technology. Entrepreneurs will similarly benefit from its insights into how AI can enhance business and facilitate competitive advantage.