Con Menictas PhD, Senior Statistician
Con has been in market research for over 30 years and has been on client and supplier side of market research and an academic. Con is a registered statistician with the Statistical Society of Australia, a qualified market researcher with the Australian Market Research Society, a Certified Lean Six Sigma Black Belt and heavily involved in the analytics space. In the past Con developed bespoke research methods and predictive models for loyalty programs, segmentation and frequent flyer member choices, as well as developing text and data mining solutions for big data. Con’s clients have spanned automotive, banking, private health insurance, FMCG and utilities. Academically, Con is a quantitative researcher and doctoral supervisor. He has lectured extensively in market research, managerial and marketing statistics, price modelling, decision modelling and segmentation, six sigma methodology and statistics, at both undergraduate and post-graduate level. Con’s PhD is in measurement theory and applied market research methodology, with particular emphasis on the measurement of brand equity, using choice modelling and structural equation modelling to further develop an information economics model of brand equity, for the purposes of predicting market share. His academic refereed journal publications and conference papers span branding, human machine learning, choice modelling, structural equation modelling, segmentation methods, research methodology, text mining, data mining, health care and psychopathy.