Customer Objectives

With the introduction of 7+ million rich media assets that represent 220+ US and International Brands, Condé Nast’s digital asset management system needed improvement in three critical areas to keep pace with user demand and content growth:

• Search: Average wait times for asset searches were upwards of 30 seconds per 100 results. With search too cumbersome to use regularly, editors started using expensive outside firms to source assets
• Usability: Metadata and category additions required developer involvement, delaying content updates by users
• Development: Long wait times for programmers to accommodate new features and workflows

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