WhiteOps Disrupts Ad Fraud in Real time with VoltDB
VoltDB Fast Data Platform empowers leader in ad fraud detection and prevention to stop fraudulent ads created by bots
BEDFORD, Mass. – August 9, 2017 – VoltDB, the enterprise-class database that powers business-critical applications, today announced that it has been selected by WhiteOps, global leader in bot detection and human verification on the Internet, as the real-time database used in WhiteOps’ ad fraud platform.
With VoltDB, WhiteOps can detect sophisticated bot activity and other automated threats that lead to widespread ad fraud, which costs agencies, advertisers and brands millions of dollars annually to Internet fraud rings. WhiteOps uses VoltDB as part of its real-time verification program, processing a trillion transactions a month looking for fraud activity. The company’s solution provides human verification of web-scale advertising activity, providing a real-time decision for any ad impression on the internet in 10 milliseconds or less.
“By ingesting, analyzing and acting on incoming data streams in real time, VoltDB enables WhiteOps to detect and prevent ad fraud operations like Methbot, one of the most sophisticated bot fraud operations uncovered to date,” said Tamer Hassan, co-founder and CTO, WhiteOps. “Run by a sophisticated Russian cybercriminal group, Methbot generated millions a day in ad inventory until we took it down. VoltDB is one of the major components in our tech stack, and enables us to process exceptionally large data streams in real-time to deliver decisions quickly.”
“Fraud is a huge problem on the Internet, and is one of the most scalable cybercrimes on the web today,” said David Flower, President and CEO of VoltDB. “The key to overcoming ad fraudsters at scale is to ingest, analyze and act on live data streams. The VoltDB Fast Data Platform enables fraud and bot detection companies like WhiteOps to wield the power of real-time insights to stop fraud before advertisers and firms suffer huge losses.”
For more information about VoltDB, visit https://voltdb.com/.
VoltDB provides the only in-memory transactional database for applications that require an unprecedented combination of data scale, volume, and accuracy. Unlike other databases, including OLTP, Big Data, and NoSQL, only VoltDB supports all three modern application data requirements: VoltDB processes data points from millions of users and sources; ingests, analyzes, and acts on data in milliseconds; and data managed by VoltDB is accurate all the time, for all decisions. Telecommunications, financial services, advertising, gaming and other industries rely on VoltDB to modernize their applications. VoltDB was founded by a team of world-class database experts, including Dr. Michael Stonebraker, winner of the coveted ACM Turing award.
White Ops is the global leader in bot detection and human verification on the Internet. The company’s mission is to defend the open Internet and make everyone more secure by disrupting the profit centers of cybercrime. White Ops works globally with companies and industry groups that are dedicated to preventing malicious activity in advertising.