Implementing Analytics-A Blueprint for Design, Development, and Adoption

Implementing Analytics
A Blueprint for Design, Development,and Adoption

By Nauman Sheikh.

Paperback, 234 Pages
Published: May 2013
Imprint: Morgan Kaufmann
ISBN: 978-0-12-401696-5

Implementing Analytics demystifies the concept, technology and application of analytics and breaks its implementation down to repeatable and manageable steps, making it possible for widespread adoption across all functions of an organization. Implementing Analytics simplifies and helps democratize a very specialized discipline to foster business efficiency and innovation without investing in multi-million dollar technology and manpower. A technology agnostic methodology that breaks down complex tasks like model design and tuning and emphasizes business decisions rather than the technology behind analytics.

1. Introduction
2. What is Analytics?
3. Analytics Project Lifecycle
4. Analytics Project Business Case
5. Analytics Project Architecture
6. Analytics Project Team
7. Analytics Project Development Methodology
8. Existing Technology
9. Specialized Databases
10. Statistical Tools
11. Scoring and Rating Engine
12. Strategy Design Tool

Nauman Sheikh is a veteran of the data architecture profession who has built dozens of large scale operational and data warehouse systems over the last 17 years.


Data warehouse professionals, data architects, IT managers, business professionals in data-intensive jobs, business and financial analysts, project managers.

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